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WOHIT 2010: Health 2.0 - Denise Silber

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Denise Silber
Denise Silber

Top-rated presentation at WOHIT 2010 Barcelona, regarding Health 2.0 Europe.

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Health 2.0: Where does Europe stand? Denise Silber Denise.Silber@BasilStrategies.com
Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine The use in Health Care of Web-based Tools blogs, podcasts, tagging, search, wikis …) to produce User-Generated Content harness the power of networks, so as to personalize health care, collaborate, and promote health education.
Health 2.0 : Segmentation (1) Use of Social Media •  Internet Users on high traffic platforms •  YouTube •  Facebook •  Wikipedia 150 health requests/sec in •  Blogger Germany •  Twitter •  Wordpress •  SlideShare •  SecondLife
Health 2.0 : Segmentation (2) Companies •  Innovative Tools generate new Market Segments Health Care Consumers / Linking HCP & Patients Professionals Patients • Search • Search info and •  Questions • Sharing (cases) content •  Searching for quality physical • Community/ • Community service (where to go) opinions • Reporting self-info • Online Consultation • Professional • PHR • PHR Collaboration • Telemedicine •  Research
Health 2.0 is generating data and impacting care Data : User-generated, Biometric, Genetic Industry R&D is sharing its role in innovation
Clickthe known BLOCKBUSTERS Most of to edit Master title style are from the US "  Click to edit Master text styles –  Second level •  Third level – Fourth level And» Fifth level some of them are now entering Europe HOWEVER
a) Search (UK) Webicina (Hu) (CH) (F)
b) Professional Community: Global (UK -- BMJ) Sweden
c) Professional Community : National UK F
d) Patient Community: National Itaky Germany
Ire/UK, NL NL
f) Patient Evaluations : UK, F
13
Pharma-supported initiatives
2. Use of Social Media: Hosp, HCP.
Physician studies 2009 Manhattan Research Medimix : 30% of physicians are members of social networks 42% in Italy …
Twitter
Association (F)
Required Presence •  Community Manager’s task Page FanPage Web site Events + Blog
More Steps to Take   Define/review your   EXPERIMENT communication strategy Try new approaches   Internal culture check : training workshops re web 2.0…   Monitor your image   Appoint a community manager
Summary •  Web 2.0 for Health Care or participatory medicine includes both use of social media platforms and new businesses •  Europe’s diversity has led to plentiful innovation •  Europe’s Health 2.0 is less known than is US for reasons of language, national borders, marketing •  Health care Actors should participate in the Social Media « conversation ». Web site + YouTube channel, Facebook Fan page, Twitter feed, ….. This requires organizational awareness.
Basil Strategies Cell / SMS: 1 rue Jacques Offenbach 75016 Paris Ph: +331 4504 2794 Fax +331 4503 3107 +336 74 78 12 36 Email Web 2.0 Denise.Silber@BasilStrategies.com • Skype : denisesilber Site: http://www.basilstrategies.com • Twitter : @health20 • Facebook : denisesilber • LinkedIn / Viadeo: Denise Silber • Blog:
_________________________________ Denise Silber Founder Basil Strategies consultants, European partner for Health 2.0 President, Association pour la Qualité Internet Santé _________________________________ Denise.Silber@BasilStrategies.com
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WOHIT 2010: Health 2.0 - Denise Silber

  • 1. Health 2.0: Where does Europe stand? Denise Silber Denise.Silber@BasilStrategies.com
  • 2. Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine The use in Health Care of Web-based Tools blogs, podcasts, tagging, search, wikis …) to produce User-Generated Content harness the power of networks, so as to personalize health care, collaborate, and promote health education.
  • 3. Health 2.0 : Segmentation (1) Use of Social Media •  Internet Users on high traffic platforms •  YouTube •  Facebook •  Wikipedia 150 health requests/sec in •  Blogger Germany •  Twitter •  Wordpress •  SlideShare •  SecondLife
  • 4. Health 2.0 : Segmentation (2) Companies •  Innovative Tools generate new Market Segments Health Care Consumers / Linking HCP & Patients Professionals Patients • Search • Search info and •  Questions • Sharing (cases) content •  Searching for quality physical • Community/ • Community service (where to go) opinions • Reporting self-info • Online Consultation • Professional • PHR • PHR Collaboration • Telemedicine •  Research
  • 5. Health 2.0 is generating data and impacting care Data : User-generated, Biometric, Genetic Industry R&D is sharing its role in innovation
  • 6. Clickthe known BLOCKBUSTERS Most of to edit Master title style are from the US "  Click to edit Master text styles –  Second level •  Third level – Fourth level And» Fifth level some of them are now entering Europe HOWEVER
  • 7. a) Search (UK) Webicina (Hu) (CH) (F)
  • 8. b) Professional Community: Global (UK -- BMJ) Sweden
  • 9. c) Professional Community : National UK F
  • 10. d) Patient Community: National Itaky Germany
  • 13. 13
  • 15. 2. Use of Social Media: Hosp, HCP.
  • 16. Physician studies 2009 Manhattan Research Medimix : 30% of physicians are members of social networks 42% in Italy …
  • 17.
  • 18.
  • 21. Required Presence •  Community Manager’s task Page FanPage Web site Events + Blog
  • 22. More Steps to Take   Define/review your   EXPERIMENT communication strategy Try new approaches   Internal culture check : training workshops re web 2.0…   Monitor your image   Appoint a community manager
  • 23. Summary •  Web 2.0 for Health Care or participatory medicine includes both use of social media platforms and new businesses •  Europe’s diversity has led to plentiful innovation •  Europe’s Health 2.0 is less known than is US for reasons of language, national borders, marketing •  Health care Actors should participate in the Social Media « conversation ». Web site + YouTube channel, Facebook Fan page, Twitter feed, ….. This requires organizational awareness.
  • 24. Basil Strategies Cell / SMS: 1 rue Jacques Offenbach 75016 Paris Ph: +331 4504 2794 Fax +331 4503 3107 +336 74 78 12 36 Email Web 2.0 Denise.Silber@BasilStrategies.com • Skype : denisesilber Site: http://www.basilstrategies.com • Twitter : @health20 • Facebook : denisesilber • LinkedIn / Viadeo: Denise Silber • Blog:
  • 25. _________________________________ Denise Silber Founder Basil Strategies consultants, European partner for Health 2.0 President, Association pour la Qualité Internet Santé _________________________________ Denise.Silber@BasilStrategies.com